The best way to sell a destination is to know it yourself. Our 2027 familiarization trip is built for travel agents, tour operators, and travel advisors who want to see Bulgaria for themselves. Over eight days, youβll travel from Sofia, through the mountains and wine country, to the Black Sea coast, and see the routes, sights, hotels, and local partners your clients will meet.
This isnβt a standard sightseeing holiday. Itβs a working fam tour run by a licensed incoming tour operator, so you can see how the logistics work: real transfer times, how long each visit takes, and whatβs easy to package and sell.
Youβll visit three UNESCO World Heritage Sites and an Orthodox monastery hidden in the mountains. Youβll taste wine in Melnik, Bulgariaβs wine capital, learn to make banitsa at a cooking class, and see where the famous Bulgarian rose oil is made. Youβll come home with first-hand stories and itinerary ideas, plus a local partner who can help you build tours for your clients.
If youβve been looking for travel agent fam trips to Europe that go beyond the usual capitals, Bulgaria and the wider Balkans are among the most rewarding and least crowded places you can add to your portfolio.
βοΈ Tour dates: 20-27 February 2027
π·οΈ Price: 1,850 EUR
πββοΈ Number of Participants: min 6, max 12
ποΈ Duration: 8 days/ 7 nights
π¬ Starting point: Sofia, Bulgaria
π« Finish point: Sofia, Bulgaria
π¬π§ Tour language: English
π’ Cities included: 10
ποΈ UNESCO heritage sites: 3
π° Top attractions: Alexander Nevsky Cathedral, Rila Monastery, Melnik wineries, Kovachevitsa village, Bachkovo Monastery, Plovdiv Old Town and Ancient Theatre, the Thracian Tomb of Kazanlak, Buzludzha Monument, a rose oil distillery, Nessebar Old Town, Varnaβs Roman Thermae, Tsarevets Fortress.
| Day | Highlights | Overnight |
|---|---|---|
| DAY 1 | Arrival and walking tour of Sofiaβs landmarks | Sofia, Bulgaria |
| DAY 2 | Rila Monastery, Melnik wine country, and Kovachevitsa | Kovachevitsa, Bulgaria |
| DAY 3 | Bansko and a traditional banitsa cooking class | Plovdiv, Bulgaria |
| DAY 4 | Bachkovo Monastery and a walking tour of Plovdiv Old Town | Plovdiv, Bulgaria |
| DAY 5 | Rose Valley, Thracian Tomb of Kazanlak, and Buzludzha Monument | Burgas, Bulgaria |
| DAY 6 | Ancient Nessebar and Varna, the sea capital | Varna, Bulgaria |
| DAY 7 | Tsarevets Fortress in Veliko Tarnovo | Sofia, Bulgaria |
| DAY 8 | Depart from Sofia, Bulgaria | Β |
β Airport transfer to your hotel
β Walking city tour (2-3 hours)
Visit the: St. Nedelya square; Nedelya church; St Sofia Monument; St. Petka Church; The old Serdika Ruins; The mineral springs; The council of ministers; The Rotunda “Saint George”; The Presidency; The mosque “Banya Bashi”; The National archaeology museum (not going inside); The National Bank of Bulgaria; Knyaz Alexander Battenberg Square; The Kingβs palace; The Russian church; St. Sofia Church; The National Theater; The Monument of the “unknown soldier”; The Alexander Nevski Memorial Church; The city garden.
β Free time in Sofia
Overnight in Sofia
β Depart from Sofia in the morning
β Transfer to the Rila Monastery (2-2.5 hours)
β Guided tour of the monastery
Visit the Rila Monastery museum and complex
β Transfer to Melnik (the smallest city in Bulgaria, a.k.a. the Bulgarian Wine Capital)
Sightseeing and wine tasting at a local winery (optional)
β Transfer to Kovachevitsa
β Dinner and overnight in a traditional house
Overnight in Kovachevitsa
β Transfer to Bansko, Bulgaria and the area of Dobrinishte
Cooking class where you will learn to make traditional Bulgarian Banitsa
β Transfer to Plovdiv
Overnight in Plovdiv
β Visit Bachkovo Monastery (40 min drive)
β Explore the monastery complex
β Transfer back to Plovdiv
β Walking Plovdiv city tour (2-3 hours)
Visit The Old town from the 19th century; the Ethnographic Museum (outside); Balabanov house; the Ancient theatre of Philippopolis; the Ancient Stadium of Philippopolis; the St Constantin and Elena church, The Djumaya mosque and square, The building of the Regional Historical Museum, Saint Ludvik cathedral, Agara (Marketplace), the Main walking street, βThe Trapβ neighborhood; Nebet tepe)
β Free time in Plovdiv in the afternoon
Overnight in Plovdiv
β Depart after breakfast from your hotel in Plovdiv
β Transfer to the Rose Valley and Kazanlak area (2 hours)
Explore the Thracian tomb in Kazanlak and the Buzludzha monument
β Visit a rose oil distillery and learn more about the famous Bulgarian rose festival
β Transfer to Burgas
Overnight in Burgas
β Transfer to Nessebar (40 min)
β City tour of the old town
Visit the Nessebar Archaeological Museum, the βHagia Sophiaβ church, the Church of Christ Pantocrator, the Church of St Stephen, the Church of the Holy Archangels Michael and Gabriel, and the Church of St John Aliturgetos.
β Transfer to Varna area (2 hours)
β City tour of Varna and free time
Visit the βThe Dormition of the Mother of Godβ Cathedral; the Roman Thermae; St. Nicholas Church; the sea garden; the port; and the main shopping street.
β Dinner in Varna
Overnight in Varna
β Transfer to Veliko Tarnovo (3 hours)
Visit the Tsarevets Fortress and the craft street
After lunch, continue back to Sofia (3 hours)
β Free time for shopping and packing
Overnight in Sofia
β Transfer to Sofia Airport
END OF THE TOUR
Join our 2027 Bulgaria fam trip and discover a destination your clients will thank you for,
with a local partner beside you every step of the way.
*Places are limited. We review all applications, and submitting a form does not guarantee a spot.
1,850 EUR per person in a twin room
+ 800 EUR additional charge for a single room
The group size is between 6 and 12 people.
*Places are limited. We review all applications, and submitting a form does not guarantee a spot.