Fam Trip for Travel Agents

Bulgaria FAM Trip for
Travel Agents 2027

Experience Bulgaria firsthand
so you can sell it with confidence

  • Tour Dates: 20-27 February 2027
  • Price per person: 1,850 EUR
  • Number of Participants: min 6, max 12
  • Transport: Comfortable private minivan for small groups

Apply for the Fam Trip

The best way to sell a destination is to know it yourself. Our 2027 familiarization trip is built for travel agents, tour operators, and travel advisors who want to see Bulgaria for themselves. Over eight days, you’ll travel from Sofia, through the mountains and wine country, to the Black Sea coast, and see the routes, sights, hotels, and local partners your clients will meet.

This isn’t a standard sightseeing holiday. It’s a working fam tour run by a licensed incoming tour operator, so you can see how the logistics work: real transfer times, how long each visit takes, and what’s easy to package and sell.

You’ll visit three UNESCO World Heritage Sites and an Orthodox monastery hidden in the mountains. You’ll taste wine in Melnik, Bulgaria’s wine capital, learn to make banitsa at a cooking class, and see where the famous Bulgarian rose oil is made. You’ll come home with first-hand stories and itinerary ideas, plus a local partner who can help you build tours for your clients.

If you’ve been looking for travel agent fam trips to Europe that go beyond the usual capitals, Bulgaria and the wider Balkans are among the most rewarding and least crowded places you can add to your portfolio.

DAY-BY-DAY ITINERARY

β˜€οΈ Tour dates: 20-27 February 2027
🏷️ Price: 1,850 EUR
πŸ™‹β€β™€οΈ Number of Participants: min 6, max 12
πŸ—“οΈ Duration: 8 days/ 7 nights
πŸ›¬ Starting point: Sofia, Bulgaria
πŸ›« Finish point: Sofia, Bulgaria
πŸ‡¬πŸ‡§ Tour language: English
🏒 Cities included: 10
πŸ›οΈ UNESCO heritage sites: 3
🏰 Top attractions: Alexander Nevsky Cathedral, Rila Monastery, Melnik wineries, Kovachevitsa village, Bachkovo Monastery, Plovdiv Old Town and Ancient Theatre, the Thracian Tomb of Kazanlak, Buzludzha Monument, a rose oil distillery, Nessebar Old Town, Varna’s Roman Thermae, Tsarevets Fortress.

Stops along the Bulgaria FAM tour itinerary
Day Highlights Overnight
DAY 1 Arrival and walking tour of Sofia’s landmarks Sofia, Bulgaria
DAY 2 Rila Monastery, Melnik wine country, and Kovachevitsa Kovachevitsa, Bulgaria
DAY 3 Bansko and a traditional banitsa cooking class Plovdiv, Bulgaria
DAY 4 Bachkovo Monastery and a walking tour of Plovdiv Old Town Plovdiv, Bulgaria
DAY 5 Rose Valley, Thracian Tomb of Kazanlak, and Buzludzha Monument Burgas, Bulgaria
DAY 6 Ancient Nessebar and Varna, the sea capital Varna, Bulgaria
DAY 7 Tsarevets Fortress in Veliko Tarnovo Sofia, Bulgaria
DAY 8 Depart from Sofia, Bulgaria Β 

See the full tour program

Day 1 // Sofia, Bulgaria

β†’ Airport transfer to your hotel
β†’ Walking city tour (2-3 hours)
Visit the: St. Nedelya square; Nedelya church; St Sofia Monument; St. Petka Church; The old Serdika Ruins; The mineral springs; The council of ministers; The Rotunda “Saint George”; The Presidency; The mosque “Banya Bashi”; The National archaeology museum (not going inside); The National Bank of Bulgaria; Knyaz Alexander Battenberg Square; The King’s palace; The Russian church; St. Sofia Church; The National Theater; The Monument of the “unknown soldier”; The Alexander Nevski Memorial Church; The city garden.
β†’ Free time in Sofia

Overnight in Sofia

Day 2 // Rila Monastery – Melnik – Kovachevtisa

β†’ Depart from Sofia in the morning
β†’ Transfer to the Rila Monastery (2-2.5 hours)
β†’ Guided tour of the monastery
Visit the Rila Monastery museum and complex
β†’ Transfer to Melnik (the smallest city in Bulgaria, a.k.a. the Bulgarian Wine Capital)
Sightseeing and wine tasting at a local winery (optional)
β†’ Transfer to Kovachevitsa
β†’ Dinner and overnight in a traditional house

Overnight in Kovachevitsa

Day 3 // Bansko, Bulgaria

β†’ Transfer to Bansko, Bulgaria and the area of Dobrinishte
Cooking class where you will learn to make traditional Bulgarian Banitsa
β†’ Transfer to Plovdiv

Overnight in Plovdiv

Day 4 // Plovdiv, Bulgaria

β†’ Visit Bachkovo Monastery (40 min drive)
β†’ Explore the monastery complex
β†’ Transfer back to Plovdiv
β†’ Walking Plovdiv city tour (2-3 hours)
Visit The Old town from the 19th century; the Ethnographic Museum (outside); Balabanov house; the Ancient theatre of Philippopolis; the Ancient Stadium of Philippopolis; the St Constantin and Elena church, The Djumaya mosque and square, The building of the Regional Historical Museum, Saint Ludvik cathedral, Agara (Marketplace), the Main walking street, β€œThe Trap” neighborhood; Nebet tepe)
β†’ Free time in Plovdiv in the afternoon

Overnight in Plovdiv

Day 5 // The Rose Valley, Bulgaria

β†’ Depart after breakfast from your hotel in Plovdiv
β†’ Transfer to the Rose Valley and Kazanlak area (2 hours)
Explore the Thracian tomb in Kazanlak and the Buzludzha monument
β†’ Visit a rose oil distillery and learn more about the famous Bulgarian rose festival
β†’ Transfer to Burgas

Overnight in Burgas

Day 6 // Nessebar and Varna, Bulgaria

β†’ Transfer to Nessebar (40 min)
β†’ City tour of the old town
Visit the Nessebar Archaeological Museum, the β€œHagia Sophia” church, the Church of Christ Pantocrator, the Church of St Stephen, the Church of the Holy Archangels Michael and Gabriel, and the Church of St John Aliturgetos.
β†’ Transfer to Varna area (2 hours)
β†’ City tour of Varna and free time
Visit the β€œThe Dormition of the Mother of God” Cathedral; the Roman Thermae; St. Nicholas Church; the sea garden; the port; and the main shopping street.
β†’ Dinner in Varna

Overnight in Varna

Day 7 // Veliko Tarnovo – Sofia

β†’ Transfer to Veliko Tarnovo (3 hours)
Visit the Tsarevets Fortress and the craft street
After lunch, continue back to Sofia (3 hours)
β†’ Free time for shopping and packing

Overnight in Sofia

DAY 8 // Departure from Sofia

β†’ Transfer to Sofia Airport

END OF THE TOUR

See It. Feel It. Sell It.

Join our 2027 Bulgaria fam trip and discover a destination your clients will thank you for,
with a local partner beside you every step of the way.

Apply for the Fam Trip

*Places are limited. We review all applications, and submitting a form does not guarantee a spot.

TOTAL PRICE:

1,850 EUR per person in a twin room
+ 800 EUR additional charge for a single room

The group size is between 6 and 12 people.

INCLUDED:

  • Private vehicle throughout, as per the itinerary
  • Airport transfers (one transfer for arrival and departure is included. If the group arrives/departs with more than one flight, an extra charge will be added)
  • Private transfers according to the itinerary
  • Sightseeing per the itinerary
  • English-speaking driver/guide
  • All fuel costs, parking fees, road tolls, and border fees
  • Entrance fees
  • Tour organisation and assistance from a licensed incoming tour operator
  • Taxes and VAT
  • All meals (7 * breakfasts, 5 * lunches and 7 * dinners)
  • 1 * Wine tasting
  • 1 * Cooking Class
  • Accommodation (7 nights in twin rooms)

NOT INCLUDED:

  • Arrival and departure flights
  • Airport transfers if arriving on different dates
  • Optional local tours
  • Health Insurance
  • Food & drinks that are not part of the standard menu
  • Personal expenses
  • Tips

APPLICATION PROCESS:

  1. Submit a request to join our Bulgaria fam tour using the form below.
  2. We look through all applications to choose the most suitable candidates.
  3. If you are approved, we will send you the full details, payment methods, and terms.
  4. Secure your spot by paying online or via a bank transfer.
  5. Enjoy the beauty and history of Bulgaria – one of the oldest countries in Europe!

Application Form for FAM Trip 2027

*Places are limited. We review all applications, and submitting a form does not guarantee a spot.

    1. Personal details






    2. Agency details






    Are you the owner or authorised representative of the agency?

    3. Business profile


    What is your clients’ typical travel style?


    Do you currently sell Bulgaria or the Balkans?


    Do you have any upcoming client requests for Bulgaria or the Balkans?


    4. Motivation and follow-up




    Have you been on a fam trip to Bulgaria before?

    5. Trip logistics



    Room preference



    6. Consent


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